12 Funny Ways Movie Stars Promote Their Films
Flash Mob – This certainly might require the PR machinery to do a lot of running between various security agencies and approvals from the local administration, but a video upload of a starlet breaking into an impromptu jig at Rajiv Chowk is all the worth.
Blast From The Past – Leaked e-mails, some old morphed party pics, or a belittling tweet aimed at a past relationship garners no less media attention. Hence, a little mud-slinging for old times’ sake that gets both popularity as well as sympathy is a sure win-win.
Controversy – One statement involving anything related to religion, intolerance, beef, cow, Olympics, Kashmiri Pandits etc. could ensure much required comeback, especially if the star has been in hibernation since the last release.
Social Cause – this one aces the list of all gimmicks, and is multi-purpose. It makes a star go viral on social-media platforms while beginning to project a philanthropist-like image.
Public Appearance – This now age-old PR instrument gives a Star the staple income, and a connect with people that could set the moolah raking at box-office. And who knows, if it’s a Saifai Mahotsav instead of a Gurgaon Mall, the extra limelight it harvests is an absolute freebie.
Basking In Past Glory – Ever noticed an entire week-long Salman-only All-time-hits Maha-Movie Festival at Zee Cinemas with back to back blockbusters during prime time, just before the announcement of a new movie??
Back scratching Rivalry – Apart from co-featuring in dubsmashes or nominating for challenges, picking on pseudo catfights before a planned release is not new in Bollywood. What starts as a satire in good taste soon snowballs in a bitter war of words between two rival co-stars that play all-day long on national news channels. Every update of a chance run-in during adjacent shoots at Filmcity or the anticipation of a patch-up is the talk of town that benefits both parties involved.
Nothing’s Personal – Inside pics of Baba Siddiqui’s Iftar party, or a birthday bash at Panvel Farmhouse, or some Ibiza vacation, or that of kid’s Convocation – all leave paparazzi scavenging for details.
Reality shows – Yet another standard procedure, even a newbie awaiting his/her mega-launch is a sought after guest-judge on the reality shows. Every participant is a die-hard fan, and after dedicating a tear-jerking performance desires the privilege of shaking a leg with the star.
Making of ‘The Making’ – going the way it nowadays is, soon there would be altogether separate cinematography and screenplay awards just for capturing the interviews, behind the scenes, song recordings and on-location shoots.
Political Alliance – these days political arena of any portfolio of any party has as much glitz. So to momentarily represent one in a newshour debate, or to fly kites, or to submit a PIL on behalf of countrymen is the trump card that never fails to deliver.
The Almighty – Last but not the least, cameras following Stars to Siddhivinayak/Golden Temple/Haji Ali is a must!!