The Ugly Truth of Mark Zuckerberg’s “Support Digital India” Campaign Explained
So we noticed something fishy about whatever Mark Zuckerberg is doing . Just before the visit of Modi, Mark does a cool thing, he changed his Facebook profile picture to a tricolour shade to show support to the Digital India campaign by the Modi government, we Indians have been following suit. Our timelines were flooded with tricolor profile pictures created from fb.com/supportdigitalindia. Now like everybody, you may think this is a gesture to support digital India. But it is not.
Truth is that this is a clever tactic to promote Facebook’s new initiative called internet.org. Facebook, in collaboration with 6 companies, namely, Samsung, Ericsson, Media Tek, Opera Software Nokia and Qualcomm, launched internet.org that plans to provide free internet services to developing countries.
Now it may sound like a great philanthropic idea, one that would help digitalize even remote villages, it actually is a blow to internet freedom and net neutrality. Here’s why:
The free internet service will be available only to Reliance users, since the partnership is with Reliance. And the “free access” will only be to Facebook and its 50 partner sites, which is nothing but manipulating internet users with a carrot-stick tactic. Everyone loves free internet, which is why users will limit their internet usage to sites that are free. Now this is giving unprecedented monopoly to Facebook and its 50 partner sites to manipulate what we see on the internet.
Now your changing Facebook Profile pic to a tricolour one is actually helping internet.org. Facebook is actually counting each DP change to as your support for its on “Internet.org” in India. Here’s the proof.
Try the link https://www.facebook.com/supportdigitalindia, on the profile pic , just right click on the mouse and inspect the element.They clearly mentioned the pic as Internet.org Profile Picture ( Blue shaded line above).
Remember, it took a number of Internet influencers almost a month to educate people about Net Neutrality and garner about a million and a half signatures against Airtel’s Zero and Facebook’s Internet.org. With a little bit of manipulation, Facebook managed to garner millions of signatures in favour of enabling Internet.org.
And this will mean the death of startups, a culture that is booming in India. No small company or website can possibly compete with a biggie like Facebook that is providing free internet.
So, if you think that by changing your profile picture you are supporting the cause of a digitalized India, don’t. You are unconsciously helping Facebook kill net neutrality. This Facebook post sums it all too well.
I guess you have now understood what is exactly going on, isn’t it the time you change your Facebook profile pic back to normal?
P.S. Please click HERE for an update on this article
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