Ambarish Mitra, An Indian Entrepreneur In London Is Making Google and Miscrosoft Sweat
London based Indian entrepreneur Ambarish Mitra is planning something big, according to him it is bigger than internet itself.
Mitra, who comes from an academically-minded, middle-class Bengali family, flunked Class 8, ran away from home when he was in Class 11 and lived in a slum in New Delhi’s Munirka locality, where he supported himself selling gen-sets and subscriptions of the then newly-launched Outlook magazine. A year later, when he just 17 years old, Mitra founded the Womeninfoline portal, which he took to an IPO and a listing on share markets in 2000.
Mitra shifted to London, where he founded Swiftcover.com, Britain’s first full purchase mobile insurance site, and Stuck, a mobile social media network. Then in 2011, along with two others, he hit upon the idea that was Blippar.
Ambarish is now the co-founder and CEO of an augmented-reality app “Blippar” which allows you to point your smartphone camera at objects and make them come to life on your screen. Now he is aiming for a “visual browser” that would allow users to find out information about any object (not just those that have been specially tagged) just by looking at them through their phones. That could include anything from a cat, Buckingham Palace, or a piece of art. The project is currently in beta, and is due to be released to the public in December.
Ambarish says “No” to have any conversation with the organisations that may be interested in acquiring Blippar such as Microsoft or Google.
He says ” I will not change my mind on that because I’m a big believer that what I’m trying to build is bigger than the internet itself. Selling that would be stupid. And if I don’t do it, someone else will, but it’s something that has to be done.”
Mitra describes his vision as attempting to solve “one of the most complex computational problems on the planet.” It’s not just a case of image recognition, it’s about building an “internet on things” – as opposed to the popular term “internet of things.”
Mitra is confident that Blippar can transform itself from an augmented reality app company to an “artificial intelligence, machine learning business. Blippar has raised around $45 million in funding to date and is estimated to have a valuation of $1.5 billion, making it one of the few British tech unicorns. The company has around 300 staff situated in 11 offices worldwide.
On asked by Business Insider why is a bit of dirt on the floor worth being cataloged and recognized? Mitra said we take knowledge for granted: “Just imagine how 15 years ago your life was totally fine without Google, and now you cannot even make one decision without it. It’s an evolution in itself of how you can process information. The need for information is going up and up all the time because people want to know more.”
Even Mark Zuckerberg pointed out at the beginning of the year that the biggest trend he saw is augmented reality. How we interact with things is just going to change.”
Though for a company like Blippar with in its life stage of 4 years, the vision seems quite far off but hey, enough of Googles and Microsofts, let Blippar does the rest of the evolution of internet.
Source – Business Insider
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